Epsilon

“We are the first to bring person-level identity coupled with AI right at the point of serving an ad, whether that’s off a retailer’s site and platform or on the retailer’s site and platform.” David Peterson describes how Epsilon Retail Media’s next-generation capabilities drive real outcomes for advertisers and retailers, meeting shoppers wherever they are with relevant advertising. Thanks to Beet.TV for partnering with us on this insightful #retailmedia interview series.

To get high performing #media, you need rich #customerinsights. The right #customerdataplatform (CDP) can organize, clean and enhance your first-party data, ensuring your campaigns are reaching real people who are ready to buy right now. Learn more about essential #CDP capabilities in our Buyer’s Guide. https://lnkd.in/gVE8mRTC

Digitas North America CEO Amy Worcester Lanzi appreciates retail media networks that function more like traditional media partners. “In order to get our media dollars … we want to get closer to and understand customers, so the strength of the data is very important.” Thanks to Beet.TV for partnering with us on this #retailmedia interview series!

With the rapid advancement of #AI, now is the time for retailers and advertisers to reevaluate their approach to #retailmedia. In ADWEEK, Epsilon’s David Peterson explores why people-based intelligence is the key to optimizing AI to drive real outcomes, and how it can be included in retail media strategies.

Congratulations to Laurie Fry, Epsilon's Chief Talent Officer (third from left), one of the recipients of the Most Powerful and Influential Women awards at the 2024 National Diversity & Leadership Conference. The award honors women who have not only achieved personal success, but have made it possible for others to more easily follow in their footsteps. Fry's achievement is another example of Epsilon's commitment to creating an environment where all employees can thrive. Pictured with Laurie Fry (from left to right): Jeff Fryer, Duane La Bom, Terence Williams, MBA, Kelly Holland, Erica Rideaux M.A. and Anissa Valdivia

At Shoptalk, Abishake (Abi) Subramanian discussed the benefits of having Epsilon power Walgreens #retailmedia network, Walgreens Advertising Group (wag). "We’re excited about Epsilon technology, and how their people-based identity and machine learning enables us to tie together interactions and touchpoints happening across the digital landscape. This allows us to talk to the right audiences and understand them, and then connect those audiences with our brands." Thanks to Beet.TV for partnering with us on this insightful video interview series!

Epsilon Retail Media is the first #retailmedia platform to couple AI and person-first identity. This smart decisioning means more sales for advertisers, and increased shopper loyalty for retailers. https://bit.ly/3ToTZOg

If you’re attending the #RestaurantLeadershipConference in #Phoenix next week, don’t miss our panel discussion with McDonald's and hear about their recipe for success. Discover the ingredients to this iconic QSR chain's secret sauce: using data to forge meaningful connections with guests during pivotal moments that build long-lasting relationships. Learn more about our session with here: https://bit.ly/3VT3tEb

Tying data signals back to real, individual shoppers can make all the difference in retail media. Says Molly Hjelm of DG Media Network / Dollar General, "We have been really working to hone and refine the data signals that we get from our customers in order to be able to connect them back to an individual, which helps the fidelity of our measurement." Thanks to Beet.TV for partnering with us on this insightful video series from Shoptalk! #retailmedia

Long live the open web. With the advent of third-party cookie deprecation, more than half of #marketers don’t feel fully prepared—they worry they won’t be able to reach the right consumers across the channels and devices they use. But with a strong first-party data strategy powered by identity, marketers can continue personalized, relevant campaigns. Join our ADWEEK webinar with Loch Rose and guest speaker Tina Moffett of Forrester this Thursday, April 11, to learn about new Epsilon research on how marketers are battling data deprecation. https://bit.ly/3xlkYms